Wednesday, January 7, 2009

Right fish? Wrong fish?


Forget phone a friend. How about phone a fish?

Say you're standing at the seafood counter and wondering if your intended purchase is sustainable seafood. Whip out the cell phone and text Blue Ocean Institute's FishPhone service.

The marine conservation organization says you can find out about your seafood choice by texting 30644 with the message FISH.

Then, type in the name of the fish in question.

The organization will text you back with their assessment, and, if it's a fish with significant environmental concerns, suggestions of better alternatives.

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