A recent survey by the Atlanta organization found that the condiments we choose can provide an insight into our personalities, and that the kind of people we are often is a good predictor of what condiments we favor. Here are some of their insights, as excerpted from a QSR Magazine report:
> Salsa lovers are motivated extroverts.
> Hot-sauce fanciers, who are mostly men, rate themselves as more happy, ambitious, spontaneous, and risk-loving than other condiment users.
> Mayo lovers are most often women.
> Salad dressings are more popular with women than men, and 25 percent of women use them more than any other condiment sauce.
> Salad-dressing devotees tend to be younger, more reserved, and more self-disciplined than any other group. They are more likely to spend their time pursuing creative endeavors.
> Men tend to enjoy barbecue sauce more than women. Barbecue-sauce-users describe themselves as more creative, competitive, athletic, and witty than other condiment users.
> People who prefer horseradish to all other condiment sauces are the most family-oriented of any group, and also consider themselves more creative than other condiment connoisseurs.
> Mustard seems to be a uniter, not a divider. Among those surveyed, few significant differences in mustard-liking emerge among geographic or gender lines. Mustard usage is strongest among consumers age 35 to 64 and is favored by those who consider themselves ambitious, self-disciplined and family-oriented. Mustard-lovers also rate themselves as more shy than any other condiment-favoring group.
No comments:
Post a Comment