Always liked the way Jamie Oliver cooks. He's not one of those chefs who is overly inclined toward affectation, his dishes are nicely constructed and his tips are useful. Besides, he always seems to invite attractive women to dinner at the end of his shows (sorry, couldn't help it).
Now, he's venturing back into the restaurant field, as owner of a new chain of restaurants. The first branch of Jamie’s Italian is scheduled to open in the western English city of Bath next March, with pasta dishes starting at 5 pounds ($10).
“We’ve got four sites agreed,” Oliver said in a Bloomberg News interview at Fifteen, the London restaurant he founded in 2002 to help train unemployed youngsters. “I’m trying to create a restaurant in beautiful university cities that’s accessible to everyday people.” The other sites include Brighton and Cambridge.
“I’m not saying it’s cheap, cheap, cheap, but it will be really good value,” Oliver told Bloomberg of the new chain. “That’s my brief: To get a beautiful organic chicken dish on the menu for a tenner, not 15.99 (pounds), and get well-sourced beef, local produce. We’ll also be making pasta on every single site."