I was just cleaning out my email when I came across this gem of a P.R. pitch, sent earlier this month from April Helmer of Breslow Partners in Philadelphia. I don't know how I missed it.
The P.R. firm, while trying to tout a certain Sussex County eatery, managed to dis just about every other restaurant in Rehoboth Beach. And it also showed that it knows little to nothing at all about Rehoboth.
Excerpts from the eye-rolling pitch:
"I know Rehoboth Beach isn’t exactly synonymous with haute cuisine (though this laid-back resort town does boast several fine restaurants)."
Oh really? Since when has it NOT been synonymous with haute cuisine? Rehoboth Beach has long had the reputation as having some of the most innovative restaurants in the state.
And this backhanded compliment:
"Rehoboth Beach’s quiet charm (it is “slower lower Delaware,” after all) makes it a perfect weekend getaway spot. It’s a two hour drive from Philadelphia and Washington D.C., and accessible via ferry from New Jersey."
I dunno, to me, this comes across as if Rehoboth is a backwoodsy Mayberry, which couldn't be further from the truth. (I've also never been a fan of the "slower lower Delaware" slogan.) Anyway, RB is most certainly NOT slower Delaware in the summer as anyone sitting in traffic on Del. 1 or trying to find a parking spot on a busy weekend can attest.
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